Booth Staff Etiquette to Ensure Success

Other Related Resources: 

• Exhibitor Rules
• Guerilla Marketing Tips for EXPOS​
• Staff Etiquette at Expos

1. Be outgoing and warm. Approach people openly and with curiosity, always looking for ways to connect.
2. Be well-groomed and rested, and follow the company dress code.
3.  Be well-versed with company products, services, target audience profiles, and show giveaways.
4.  Leave the booth if you do the following: eat, take a phone call, check email, record prospect information, sit, or take a break.
5.  Understand staff roles, sales script, company objectives, and how to capture leads
6. Avoid Using Chairs: Your booth staff should avoid sitting at the table with their eyes buried in their laptops or smartphones at all costs. This is one of the most unwelcoming things to see at a show for attendees, and they will often walk right by your booth. Now, we are not saying there may not be some circumstances in which chairs are alright, but in most situations be attentive and stand when greeting and talking to attendees.
7. Project professionalism the entire show. This includes proudly representing your company, never disclosing confidential information, or bad-mouthing the competition.
8. Wear badges high on the body, like the chest or right shoulder. Then, when going in for a handshake, your badge and thus your name is right in eyesight. This eliminates the awkward ‘midsection stare.’
9. Greet all visitors individually, professionally, and with a smile.
10. Always have a few ice-breaker introductions ready to strike up a conversation comfortably.